MAS Active
Reimagining Corporate Identity & User Experience for a Global Activewear Leader
Client
MAS Active Cloathing
Type
Web Design
Industry
Clothing, Fashion, Apparel
Role
UI | UX | Interactive Designer
Introduction
MAS Active is a globally recognized manufacturer of activewear and performance apparel, known for combining technical innovation, large-scale production, and a strong commitment to sustainability. For this project, I worked closely with internal stakeholders as a UI/UX Designer to evolve the brand’s digital presence across both web and mobile platforms. My responsibility was to ensure that MAS Active’s performance-driven DNA, manufacturing expertise, and ethical values were clearly reflected through a modern, intuitive, and scalable digital experience. The challenge was to communicate complex, enterprise-level information in a way that feels approachable and engaging, while maintaining the credibility expected from a global industry leader.
Technologies
Project Description
The primary objective was to redesign MAS Active’s digital experience to better support its diverse audience, including corporate partners, investors, and sustainability-conscious consumers. The client needed a solution that felt modern and premium, while remaining clear, informative, and scalable across multiple platforms.
My role covered end-to-end UX and UI design, starting with UX audits, stakeholder requirements, and audience analysis to identify usability gaps and content priorities. I structured the information architecture to simplify complex content and ensure users could quickly understand MAS Active’s capabilities, values, and global impact. User flows and wireframes were developed to validate navigation logic before moving into high-fidelity UI design.
Visually, the interface was built around a clean, modern system that reflects movement, precision, and performance. Consistent UI components, responsive layouts, and accessibility-aware typography ensured clarity across devices. A scalable design system was created to support future growth while maintaining brand consistency.
What differentiates this project is the balance between minimal elegance and functional depth. Rather than relying on heavy visuals, the design emphasizes structure, clarity, and trust—positioning MAS Active as a forward-thinking industry leader with a strong commitment to quality, innovation, and social responsibility.
